Apple Changes an Existing Market… Again

Posted on April 10th, 2015 by

Two words: Apple Watch. If you haven’t heard of it… well, you’re probably not even reading this. Who can forget the historic day when Tim Cook announced Apple’s plan to release their first wearable?

Our creative director and unshakable Apple devotee clearly remembers sitting in an apartment in Berlin (HZO was showcasing at IFA) contemplating a pizza order when the tech giant revealed their plans to enter the wearable space. His hunger was soon replaced by child-like joy as he began to count down the days until the shiny new device could be his.

Just like our creative director, today has been marked on the calendar of tech nerds, gadget geeks, and a good portion of the general public for the last seven months. Apple Watch Pre-Order day! The release of the watch isn’t just causing a commotion within the Apple faithful, but it’s also creating waves in the entire wearable market – not that surprising considering the source.

The Apple Watch isn’t an earth-shattering redefinition of the smart watch, it’s a refinement of every wearable and smart watch that proceeded it. But what it lacks in originality, it makes up for in design, functionality and obscene market hysteria. Just like the iPhone changed the smartphone industry, and the iPad reimagined the concept of a tablet computer, it’s probably safe to say the Apple Watch will do the same for wearables.

According to the IDC (International Data Corporation), vendors will ship a total of 45.7 million wearables in 2015, up a strong 133.4 percent from the 19.6 million units shipped in 2014, and Apple’s initial market offering will be leading the way.

“The Apple Watch raises the profile of wearables in general,” said Ramon Llamas, research manager with the IDC. There are many vendors and device manufacturers who are eager to share in the spotlight.”

Whether it’s through the devout Apple fandom, or by converting the skeptics, the Apple Watch is bringing wearables further into the mainstream.

So what does all of this mean? Mr. Cook’s recently coined mantra, “Only Apple” may seem a bit bold, but definitely offers some insight into the market. Only Apple can create a wearable that people will actually be excited to wear (selling out its pre-orders in just a few hours is already proof of that), not to mention manufacture it at scale. Only Apple has the retail operation to bring their product to the masses; and most importantly, only Apple has the customer base vast and dedicated enough to build a connected ecosystem around the wearable.

Just like the iPod, iPhone and iPad, the Apple Watch will change its respective market. It will lead the way in sales, in turn providing a nice boost to the wearable space by upping the innovation from competitors.

Whether you are a fan of the watch or not, the wearable market is about to evolve, and we at HZO couldn’t be more excited!

The mainstream adoption of wearable technology and the IoT is taking users down the path toward a more connected world, and a more connected world is only attainable if devices perform at higher levels, and in ways that have not been possible before. This is part of our vision to create an HZO Protected World.  A world in which you can go anywhere, do anything, stay connected and never worry about damaging or ruining that fancy piece of connected technology you’re flashing.

It’s hard to believe that there still aren’t many waterproof wearables out there. Apple Watch included. Bring on the rain, the snow, dust and dirt, with the HZO solutionApple Watch, your wearable can handle it all.




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