Are Consumers Ready for Truly Waterproof Smartphones?
The smartphone. In just a few short years it’s revolutionized the way people interact, communicate, advertise, stay informed, entertain–the list goes on and on. These devices are becoming more and more integrated into the very fabric of how we live, and it goes without saying that people go to great lengths to keep these devices safe.
At HZO we think a lot about the importance of electronics and what it potentially means to end users to have water protected or waterproof devices in their hands. A device that could eliminate risk and create more freedom of use. What would people do, and truthfully, how much do users really want waterproofing as a smartphone feature?
As firm believers in the power of HZO solutions for electronics, we’re the first to recognize that the technology solutions we’re sharing with the world may include a dramatic paradigm change for all of us who use these electronics but remain so protective of them.
Truthfully, a phone that is packaged, marketed and sold as waterproof simply may not may not be enough for people to change the way they use that device. At least not right away. That brings to mind a lot of questions about the value and demand of a waterproof technology like HZO’s:
- Would a smartphone sold as waterproof change the way you interact with that device?
- What would you do with a waterproof device that you don’t do now?
- How much extra would you pay for a device that was advertised as safe to swim with?
- Would you have the confidence to voluntarily submerge your phone, or even get it wet?
While these are pretty rudimentary questions, they are the kinds of things that keep device makers, OEMs, and the team at HZO up at night. Of course, questions about water protection for electronics aren’t the only thing manufacturers think about. To stay competitive it’s about advances in all applicable technologies and features. What features are most important to end users, what features provide a level of differentiation, what technologies are becoming increasingly relevant?
So what’s important now? It really depends on the device. For consumer electronics it means protection from potential threats on a scale of liquid and moisture related damage scenarios–from sweat getting into the speakers of a Bluetooth headset, taking a shower with a health monitoring wearable or swimming in the pool with a fitness tracker. Each device has a different set of requirements, demanding protection based on lifestyle and health choices we make as consumers.
But a smartphone is different. That’s a person’s lifeline to so many aspects of our increasingly connected lives.
So if someone told you it was now possible to jump in the pool or run into the ocean with your phone, would you do it? Would you want to do it? Does it matter to you?
Let us know what you think.
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