Does Water Protection on Phones Matter to Consumers?

The employees of HZO spend a lot of time thinking how to safeguard electronics from water damage. One of our key verticals is consumer electronics including mobile phones, which have become peoples’ lifelines for a myriad of activities.

We were mildly surprised (not really) when we heard that approximately 41% of Americans have abandoned their landlines, relying solely on their mobile phones. Here at HZO HQ in Utah, most of us also use our mobiles as our primary work phone, so we are hoping phones with dual SIM cards – allowing two identities in one handset – catch on like they have in Europe and Asia. Useful technology.

Water Protection is Important for Smartphone OwnersWith mobile brands introducing new models at increasing rates, consumers are treated to all sorts of new bells and whistles with each new introduction. We wonder if features are like Moore’s Law on chips, potentially facing diminishing returns. Recently the WSJ ran an article noting that some mobile manufacturers are no longer able to realize reductions in the size of transistors, the gateway to increased processing power. It makes sense that the same may prove true with device features.

We all use our mobiles to make calls, text, email, search for information and use specific apps, but what else do consumers want? When we started asking, the fog cleared and it became pretty simple.

Top of the consumer request list for devices are very functional asks – extended life batteries and stronger screen glass – the things that keep devices active and functioning. Following the same logic, next comes the protection that HZO offers – protecting electronics from harm caused by water and other liquids, dust and small particles.

We’re big fans of our technology, natch, and plan to have more HZO Protected devices in the market over the next twelve months. Oh the places you will go with your HZO Protected device.

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