The Changing Auto Industry & New Opportunity For HZO Protection
An automobile is not what it used to be. Showcasing a sneak peek of what transportation could look like in the near future, emerging auto maker Tesla showed off its unreleased Model X at CES earlier this month. Take one look at this car, inside and out, and it’s easy to identify how technology has become a key component of auto design. Tablet displays, digital gauges, automated features, operating systems, and sensors. Lots and lots of sensors.
The Model X is a far cry from the enormous yet elegantly designed cars from the post WWII era of the 40’s and 50’s when the auto market was booming. Back then, cars were behemoth, metal and steel machines that, well, functioned like machines. Aside from the engine itself, the evolution of the automobile and technology therein is an encapsulation of how much technology has really influenced and changed our world.
Exterior metal has been replaced by lightweight and durable plastic and aluminum, AM radios have been replaced with GPS systems, keys have been replaced by smartphone apps, human conversations have been replaced with DVD players and entertainment consoles, system controls and fuses have been replaced by computers. Eventually, the driver could become obsolete, being replaced by a system that does all the driving.
As more cars move slowly from fossil fuels and adopt cleaner, more efficient technology, the problems consumers have always faced with automobiles will change dramatically. In fact, they have already. The chances of having to rebuild a carburetor or replace a catalytic converter are basically a non-factor because those parts have become obsolete in design over the past few decades.
A Dramatic Change to the Familiar
With the appearance of an oversized, autonomous cotton ball, the Google car is proof that things will never be as the once were. Exciting. While its not yet ready for the mainstream, the Google car is a fascinating piece or engineering equipped with technological wonders like a sophisticated laser remote mapping system, GPS & radar systems that analyze and interpret the environment and surroundings, complex sonar radars and cameras. And most of that is just in the, er, car’s object detection.
As critical electronics become more present and important in auto making, the more susceptible vehicles are going to be to new kinds of failures. Failures one might expect from a system designed and developed in the 21st Century. Not mechanical failures, system failures. The kind that don’t just make your engine stall or you blinkers stop working, but the kind that make your entire vehicle say goodnight.
As driving machines become increasingly reliant on computers, technology, hardware and software, the systems that help to deliver a smooth ands safe ride have to be resistant to the elements. Safe from exposure to heat and cold. Safe from corrosive liquids and contaminants.
HZO’s Place in the World Auto
So what does any of this car talk have to do with HZO? Well, a lot actually. As auto makers become more dependent on technology to make cars more intelligent, and as consumers keep demanding features for smarter, more efficient cars, the need for more sensitive and mission critical electronics will continue to be integrated into design. It goes without saying then that all of those little sensors and systems need to be protected under grueling conditions—because that’s what cars go through every time we drive them.
Over the past several months HZO has been engaged in discussions with auto makers and the developers/manufacturers of the electrical systems that enable cars to function. As it turns out, the uniformity and durability of HZO’s protective material is an outstanding solution option for protecting these critical parts. With equipment installed in key areas that could support these companies immediately, HZO is positioned to become an important feature for the next generation of automotive components.
When compared to key auto innovations over the past century, HZO’s ability to protect something like a sensor or circuit board might not be as groundbreaking as the introduction of the radio, the invention of cruise control or the cup holder. What we do know with certainty is that our liquid protection and corrosion resistant technology will be able to make a substantial impact on the technology that enables next the generation of automotive ingenuity.
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