Wait, Wait Don’t Tell Me… The iCat is Coming?

Posted on December 15th, 2014 by

As many of you have probably heard, Apple filed a patent back in March that was awarded last week to Apple Engineers Nicholas King and Fletcher Rothkopf. The new patent is for an electronic technology that is “configured to selectively alter a center of mass of the electronic device.”

Simply put, the patent is for new technology that can sense the device’s position in mid-air and shifts its position so that it lands in a way that reduces impact and minimizes damage. The patented system draws upon gathered data by a variety of sensors, including accelerometers, gyroscopes and GPS as well as more advanced technology that hasn’t been introduced yet.

While the patent indicates that Apple is working on developing new ideas for future devices, it in no way suggests that this technology is close to being ready for incorporation. It isn’t uncommon to see tech companies like Apple filing interesting patents, in fact we do plenty of patent filing here at HZO, but it could take a very long time before the company transforms these patents from theory to practice. Nevertheless the patent gives us a better look into what some of the major user pain points are.

In a recent edition of the popular radio show Wait Wait… Don’t Tell Me!, host Peter Sagal said regarding Apple’s new patent, “Unfortunately, this amazing technology is useless until they also figure out how to make a phone that can swim in a toilet.” Humor aside, Sagal brings up an interesting point, that is near and dear to us here at HZO; liquid damage. Great, your phone can now land on its feet, but what if it lands in the toilet, pool or puddle? What if your 3 year old spills milk on your tablet? What if you’re caught in a downpour with your new wearable?

Life happens. No matter how careful we are, we can’t prevent every accident. Apple knows that, and so does HZO. As a result our vision is to innovate at a level that will protect devices from the unforeseen, the unexpected and the unplanned. Every day we work tirelessly to deliver a solution that will allow the end user the freedom to live their life however they please, go wherever they want to go and do what they want to do without any worry about damaging their devices. Maybe someday Apple and HZO will team up with their innovative patented ideas to create a device that not only rotates on the way down, but does so in a way that aligns the device for a splash free, ‘Perfect 10’ dive as it hits the water in the toilet bowl. We’ll keep you posted.



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