What Do Rubber Tires, Selling Fish and Vacuuming Have in Common?

Posted on October 22nd, 2015 by

HZO is lucky. Every day we work on challenging projects to protect the intricate electronics designed by some innovative companies. This got us thinking, not so much about innovation itself, but about continuous innovation and a few companies that spot trends time and again.

We guess a high percentage of people know Nokia, the extremely successful telecommunications behemoth headquartered in Finland, a country of just 6 million people. (Full Disclosure: HZO is lucky to employ 3 superb Nokia alums.) But, did you know that Nokia’s jumping off point wasn’t in electronics? It started 150 years ago as a single paper mill and has ridden the innovation wave since, spotting trends and opportunities: introducing rubber boots and tires (Nokians are still manufactured today), power generation and producing the world’s first car phone. After selling its device business to Microsoft in 2014, Nokia is back at it with Nokia Technologies, its division to reimagine the way technology blends into everyday life. We wait with anticipation on what Nokia has up its sleeve.

Then, there’s global leader Samsung, the designer and maker of some of the most desirable mobile phones and many other gorgeous electronics. Yet, Samsung also sprung from humble beginnings. In the 1930’s with seed capital of 30,000 won ($25 US dollars), Samsung began as an export company selling dried fish and vegetables to its Asian neighbors. Off and running, Samsung took another path – growing through acquisition including insurance and chemicals – before developing its first electronic in the 1970s, a black and white television. With solid growth and the vision to make consumers lives better, Samsung established its Advanced Institute for Technology nearly 30 years ago. Ever since, Samsung has compounded its growth with electronic success after success. From a basic seller of consumables to giant innovator of curved OLED screens, solid-state drives, and global beloved electronics, Samsung is a brand that is innovative indeed.

The last stop on our admiration of continuous innovation is American company, iRobot. A newbie compared to Nokia and Samsung, iRobot only incorporated in 1990, we find ourselves in awe of its vision – to make practical robots a reality. Robots practical? iRobot did just that in only 25 years. From simpler robots to help consumers with vacuuming and cleaning (think Jetsons) to robots used in capturing audio and video in dangerous situations like military operations and natural disasters, iRobot is changing how we approach life.

Our call to all innovators: Incorporate HZO into your next gen electronics. HZO thrives on helping electronics companies protect their innovations from environmental damage, whether that hazard is water, dust, decontamination or corrosion.

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