Will Hearables be the Go to Peripheral for Wearables?
It’s 2015, there’s a new sheriff in town dominating the smart watch space, and as a result there is a renewed vigor and interest in wearable tech.
But how will our interactions with this new technology evolve? The truth is that when it comes to wearables, the market is saturated with not only beta products, but also a healthy dose of speculation; so here’s a little bit of our own.
Wearables and Hearbles Join Forces
With the wearable market gaining momentum on the heels of new products launched by the likes of Apple and Jawbone, the convergence and rise of ‘hearables’ seems to be inevitable. For those who don’t know about hearables, lets keep it simple and define it as Bluetooth audio.
These two relatively new device concepts are poised to change how we communicate and interact with electronics yet again. But with so much focus and emphasis on devices themselves, the underlier here is about how people will find new ways to utilize the technology.
While ambient alerts and notifications are all fine and good to interact with on the screen of a device attached to your wrist, the audible part of communicating with a wearable leaves something to be desired.These relatively new device concepts are poised to change how we communicate and interact with electronics yet again. But with so much focus and emphasis on devices themselves, the underlier here is about how people will find new ways to utilize the technology.
This could indicate that Bluetooth audio really does have enormous growth potential over the coming few years, and brands like Beats and Jaybird have started setting the bar for audio performance and quality that has paved the way for chord free experiences. As wearables become smaller and more integrated, the more important it will become to have a wireless way to interact with that device.
The Future of Wireless Audio
All signs seem to indicate Bluetooth’s growing importance in the realm of audio, and earbuds just may become the next mandatory peripheral for a new age of personalized electronics. A recent report shows that the shipment of headphones worldwide rose by 8.5% in 2014, and also indicates that 21% of all headphone purchases will be wireless by 2018.
The question is who will rise to the top? Industry juggernauts like Sony or JVC? Unexpected challengers like Motorola or Beats? Or will it be specialty shops like Jaybird or Yurbuds?
Again, we could speculate, but it’s safe to assume that product features will influence the decision making process for consumers. As more people interact with media and audio from their mobile devices and wearables, the more important it is going to be to make sure these electronics are comfortable, hands free and safe from water and sweat.
We say bring on the rain. Bring on the pool. Bring on the ocean. HZO helps companies make electronics waterproof–a feature that has become increasingly important for the next wave of wearables, hearables and other adjectives turned market segment.
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