A few months ago we highlighted a growing epidemic in the world; Nomophobia. For those of you who missed out; Nomophobia is the fear of being separated from your phone; no that’s not a joke, and believe it or not, it’s affecting approximately 66% of the population. Whether it’s texting, Tweeting, Tumbling, or Tindering, people are becoming more and more dependent on their smartphones. In a recent study, researchers uncovered that it’s not just teens and adults that are attached; babies are too.
For the study, researchers surveyed 370 parents of kids between the ages of 6 months to 4 years about their child’s exposure to media and electronics. The survey, which was presented recently at the Pediatric Academic Societies annual conference, asked parents 20 questions about when their child was first exposed to mobile media devices, and by the numbers, the study found that among babies younger than 1 year old;
52 percent had watched television on mobile devices
36 percent had been allowed to scroll the screen
15 percent had used apps
12 percent had played video games.
So whether you’re panicking imagining babies’ brains turning to mush, or shrugging your shoulders wondering why anybody even cares, the fact still remains; babies are starting to use smartphones (and tablets) more and more. And as you probably guessed – or maybe even witnessed – babies and electronics don’t usually mix.
In a recent HZO sponsored piece of marketing research, we discovered– much to our delight – that about 87% of parents* want HZO technology on the tablets they purchase for their children. Considering what babies are capable of if given the chance, it’s no surprise that 9 in 10 parents would go to great lengths to protect their favorite devices from the slobber, formula, sticky fingers and the occasional “what is THAT?” that inevitably come with those precious bundles of joy.
HZO is rewriting the rules for what electronics can do, by providing water-resistant technology that guards our most prized devices against catastrophic damage caused by contact with water and other liquids, full submersion and even the adorably bedraggled baby.
So at the end of a long day, when the baby is screaming and you don’t know what to do; grab your favorite device, turn on Blue’s Clues (or whatever babies watch these days), and put your feet up. Let your baby chew, slobber and who knows what else all over your device, without any worry … As long as it is HZO Protected of course.