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HZO Investor Profile: Prudence Holdings

Prudence NYC Veiw

As 2014 comes to a close, we want to introduce another of our investors, Prudence Holdings, a founding investor in HZO. You may not have heard of Prudence, as this New York-based private equity firm keeps a low profile while quietly building a roster of transformative and disruptive businesses. Prudence’s strategy is simple: proactively search for ways to solve big problems, then partner with experienced management teams to make them a reality. From disrupting real estate with Urban Compass, traditional financial services with Blockchain, talent access with Thuzio, micropayments with ChangeCoin, smart household devices with InSensi, and of course, disrupting a world where liquids no longer destroy electronic devices by investing in HZO.

“We love what we do at Prudence,” commented Gavin Myers, Head of Direct Investments and HZO Board Member. “We believe that every one of our investments has the ability to transform an industry. The business case for HZO makes sense: billions of devices are sold annually and virtually none are offered with liquid protection — and the only proven technology besides HZO is mechanical seals. But, seals have a lot of drawbacks: they are costly to implement; deteriorate and loosen with time; and do not scale down as devices become thinner and thinner. HZO solves all of these drawbacks.”

This holiday season we tip our hat to the team at Prudence for playing a pivotal role in advising HZO and helping us shape our management team, as we continue our mission to transform how electronics are protected from water, other liquids, dust and corrosion.

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