Commissioned Study: Accelerating Business Growth by Reducing Liquid Damage in Smartphones

According to a new forecast from International Data Corporation (IDC), there will be 41.6 billion connected IoT devices by 2025. One of the categories that has been experiencing strong growth is mobile devices. They are at the heart of our lives, as we depend on them to manage all aspects of our days. Smartphones, in particular, are one of the most popular consumer electronics ever, with nearly 57% of the world’s population owning one today. As we are dependent on them, we carry and use them daily, increasing exposure to the risk of accidents. One of the most damaging types of accident is with liquids, as they may result in tremendous costs if the device becomes irreparable. For manufacturers, the impact of liquid damage is not just measured by the direct costs associated with the device (repair or replacement), but also by other indirect costs, such as revenue loss from customers not being able to use the device. Therefore, reducing liquid damage should be a strategic decision to drive business growth, as the benefits in terms of customer retention, customer satisfaction, and cost prevention, are enormous.

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