Accelerating Business Growth by Reducing Liquid
Damage in Smartphones

According to a new forecast from International Data Corporation (IDC), there will be 41.6 billion connected IoT devices by 2025. One of the categories that has been experiencing strong growth is mobile devices. They are at the heart of our lives, as we depend on them to manage all aspects of our days. Smartphones, in particular, are one of the most popular consumer electronics ever, with nearly 57% of the world’s population owning one today.

As we depend on them, we carry and use them daily, increasing exposure to the risk of accidents. One of the most damaging types of accident is with liquids, as they may result in tremendous costs if the device becomes irreparable. For manufacturers, the impact of liquid damage is not just measured by the direct costs associated with the device (repair or replacement) but also by other indirect costs, such as revenue loss from customers not being able to use the device. Therefore, reducing liquid damage should be a strategic decision to drive business growth, as the benefits of customer retention, customer satisfaction, and cost prevention are enormous.


Report highlights include:​

  • Today, 78% of smartphone owners consider liquid protection to be essential against accidents
  • 60% of smartphone users who had an accident with liquids plan to replace their smartphones with one that offers liquid protection
  • 65% of smartphone users are willing to pay up to $70 more for an identical smartphone with liquid protection
  • IDC research shows that people with smartphones that offer full liquid protection buy 2X more apps and services than those with no protection
  • Next-generation solutions, such as Parylene will go beyond preventing water from entering the device to ensuring components inside the device are protected